Nomadic Learning
Branding and web design design for for Nomadic—a cohort-based learning platform for enterprises.
For the visual identity, she kept two central elements to help maintain continuity with the original branding: the primary orange color and the secondary sans serif typeface. To evolve the brand and convey an association with learning and academia, Alicia selected a sophisticated serif and new complimentary colors that didn’t invoke travel or the outdoors.
In approaching the website, Alicia introduced imagery and illustration, adding a human feel that it had previously lacked. Enhanced visuals and strategically placed information guide the user through a journey, encouraging lead gen.
For the visual identity, she kept two central elements to help maintain continuity with the original branding: the primary orange color and the secondary sans serif typeface. To evolve the brand and convey an association with learning and academia, Alicia selected a sophisticated serif and new complimentary colors that didn’t invoke travel or the outdoors.
In approaching the website, Alicia introduced imagery and illustration, adding a human feel that it had previously lacked. Enhanced visuals and strategically placed information guide the user through a journey, encouraging lead gen.
After launching the new site, Nomadic received 6 demo requests in the first week, exceeding expectations and driving results for the month of launch. New leads were attributable to the site’s design and UX.
